Businesses often equate image and reputation.

[JoshuaTange]

Image and reputation are two sides of the same coin in the business world. While image may be the initial impression a company gives off, reputation is what truly defines it in the long run. A business can have a flashy image, but if its reputation is tarnished, it will crumble like a house of cards. It is crucial for businesses to understand the distinction between the two and prioritize building a solid reputation over a superficial image.

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